If you love Pantone you don’t need any explanation, but for those who don’t understand why we’re more than a little obsessed here’s a little bit more info:

Pantone, as it is today, was founded in 1962, when the company—at the time a small business which manufactured color cards for cosmetics companies—was bought by Lawrence Herbert, who had been an employee since 1956. He immediately changed its direction, developing the first color matching system in 1963. Herbert remains the CEO, Chairman, and President of the company.

The company’s primary products include the Pantone Guides, which consist of a large number of small (approximately 6×2 inches or 15×5 cm) thin cardboard sheets, printed on one side with a series of related color swatches and then bound into a small flipbook. For instance, a particular "page" might contain a number of yellows varying in luminance from light to dark.

The idea behind the PMS is to allow designers to ‘color match’ specific colors when a design enters production stage—regardless of the equipment used to produce the color. This system has been widely adopted by Graphic Designers, Reproduction and Printing Houses for a number of years now. Pantone recommends that PMS Color Guides be purchased annually as their inks become more yellow over time. Color variance also occurs within editions based on the paper stock used (coated, matte or uncoated), while inter-edition color variance occurs when there are changes to the specific paper stock used.

DETAILS
-  Pantone Espresso Mugs
-  Designed by Whitbread Wilkinson under license from Pantone®.
-  4 pack espresso cups, in lovely colors. Bright: Paprika 179 C , Mustard 130 C, Grape 520 C, Turquoise 3272 C. Cool: Lagoon Blue 3025 C, 337 C, Cool Gray 10C, 363 C.
-  Available in two color ways: Bright or Cool.