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Proraso prides itself on its traditional hot soap processing methods that produce superior quality shaving creams and soaps.   For decades, Italians have identified luxurious shaving with Proraso, the Real Italian Shave.  The choice of Italy’s expert barbers since 1948 these are products that embody the tradition and quality of Italy's oldest and most famous manufacturer of shaving products. 

Created by Ludovico Martelli over 50 years ago, in Florence, Italy, PRORASO Shaving Products are still being made in the time-honored traditional way by the Martelli family. The Quality and Performance of Proraso products have made them a staple in barbershops throughout Italy.